I think the best starting point is MATLAB Primer by MATHWORKS:
Pretty much you can read it in one weekend and gives you a good kick-start.
It is written by mathworks. It is free. Don't let the number of pages scare you. The spacing between the lines is a lot and there are a lot of figures and white spaces. So despit having 198 pages, you can read it in one weekend. (well that's what I did the first time I started using MATLAB and next week I had a meeting with my adviser all my plots and analysis was done in MATLAB; So, I really mean it, it is possible to get a good start using MATLAB starting with "MATLAB Primer").
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