[Tex/LaTex] When to use serif and when to use sans serif font family

fontsromansans-seriftypography

This is not a technical question. However as the FAQs say this place is about

people who love to create well-structured and beautifully typeset documents

I take my shot.

I am often confused when which font family is more appropriate. Most people would suggest: "take what you like the most". But there are typographicaly reasons and I don't want to pick a font familty randomly.

I am looking for some good paper reasoning about the choice of font family, no luck so far. Are there good sources?

Best Answer

a good and detailed answer can be found also here - although it's talking about web design, I think these are good guide lines also for printed documents: http://webdesign.about.com/od/fonts/a/aa080204.htm