[Physics] Why does electric potential energy decrease, if a negative charge increases in strength

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I had a really quick conceptual question regarding the potential energy of particles of opposite charges. The potential energy can be described by the formula
$$U = \frac{kQq}{r}\,.$$
So I was wondering why is it that if $Q$ is positive and $q$ is negative, if we increase just the value of $q$ negatively (e.g. from $-1$ to $-10$), why does Potential Energy decrease (becomes more negative)? Wouldn't the two opposite charges particles feel a greater force of attraction due to the increase in the negative charge, therefore more work would be required to take them apart? My understanding suggests potential energy should increase (less negative) instead of decrease (more negative).

Best Answer

Yes, increasing the -ve charge increases the force of attraction, requiring more work to separate the two charges. The potential energy becomes more -ve because more work is required to separate them.

You are confusing two meanings of "increase" : an increase in magnitude and an increase in sign.

Potential energy increases in magnitude if it gets further away from zero. This is equivalent to the force between the two charges becoming stronger - regardless of whether it is attractive or repulsive. PE increases in sign if it becomes more positive (and decreases if it becomes more negative). This is equivalent to the force between the two charges becoming less attractive and more repulsive.

Increasing the -ve charge makes the potential energy increase in magnitude (the force becomes stronger) but decrease in sign (the force becomes more attractive).