Documentation of the AWGN Simulink block can be foundhere. In the Dialog Box you can specify the power of the input signal yourself. (also it depends on your case, how 'stark' the noise is)
No, you cannot assume a direct correlation between the pixels and the elements of the recording device. E.g. CCD sensors have different elements for the red, green and blue channels and the resulting pixels are the result of a computations already, seehttps://en.wikipedia.org/wiki/Bayer_filter. In addition the created images do not neccessarily have the same resolution as the recording device, such that an interpolation might have been applied in the camera.
Do not confuse the "units of the pixels" with the physical dimensions of the recording device. The same camera creates pictures with different units if you take a photo of a galaxis behind a telescope or of bacteria behind a microscope.
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