MATLAB: Row-oriented text file

data import

What's a good way to import a row oriented text file? All of the import methods I know of produce a character array that would require manually searching through to find variable names. The file I'm trying to import looks a bit like the following:
First Name: Name
Last Name: Name
Age: Age
and so on. I'm trying to extract the first name, last name, age, and a couple of other variables from it.

Best Answer

Figured out the answer to my own question. Can be solved by importing as
readtable(fileName,'ReadRowNames',1)
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