MATLAB: Is there easier way to assign structure data

Question

I feel there was a way to assign structure data without repeatedly refer the parents' name. For example: A structure: Struct1.A Struct1.B Struct1.C

Is there a way to assign value like following then we don't need to type struct1 repeatedly.

struct1 { .A=1 .B=2 .C=3 }

Answer 1

struct1 = struct( 'A', 1, 'B', 2, 'C', 3 );