MATLAB: How to xlswrite cell array with both strings and number

Question

I have a cell array of the type A={'01:02:03'};

when I use the function: xlswrite('Output',A)

The excel sheet that I get has eliminated the first zero, it is reading the cell as a number and giving me output as '1:02:03'. How do I get the entire string without eliminating 0?

Answer 1

A={'''01:02:03'};