MATLAB: How to set elements in a matrix to infinite

Question

I have a 10 by 10 matrix with only value 0 and 1 in it. I want to set to infinite for elements who have a value of 0 and are not diagonal. But for code below, those elements are set to 1 instead of infinite. Any help will be appreciated.

   for i = 1:10
        for j = 1:10
            if(A(i,j) == 0 && i~=j)
                A(i,j) = Inf;
            end
        end
    end

Answer 1

A = A +0;
A(~eye(size(A))&A == 0) = inf