MATLAB: Converting data to decimal

Question

there are some data in one row: 123446739FBCDE how can i convert the above to decimal using matlab coding as below format: 12———–>decimal format 34———–>decimal format 46———–>decimal format 73———–>decimal format 9F———–>decimal format BC———–>decimal format DE———–>decimal format

Answer 1

hex2dec(reshape('123446739FBCDE',2,[])')