I was looking at a site search product and one of the testimonials was
300% drop in "no results" searches
What would this manifest as ?
All I can come up with is -2 "no results searches" for every one that did exist but that doesn't make a whole lot of sense.
Or is this likely just a misuse of percentages to make the product look good ?
Best Answer
It's just a misuse of percentages. It could be unknowingly, or deliberately, as you just said.
By the way, you could have Googled it before asking on SE. Here's the first Google Search result that came up for me: https://answers.yahoo.com/question/index?qid=20110122151445AApNB9I