$\def\vect{\mathbf}
\def\diag{{\rm{diag}}}
\def\R{\mathbb R}
\def\vol{{\rm vol}}
\def\sign{{\rm sign}}$
This post intentionally duplicates two other threads of questions from MSE. The intention is to point out how they are connected and to give a succinct explanation.
One thread asks why the Lebesgue measure of the parallelepiped $P$ in $\R^n$ determined by vectors $v_1, \dots, v_n$ is
$$ \lambda(P) = |\det(v_1, \dots, v_n)|$$
and hence the signed volume is
$$\vol(v_1, \dots, v_n) = \det(v_1, \dots, v_n).$$
The second thread asks why Lebesgue measure scales as it does under a linear transformation, namely, given a linear transformation $T$ of $\R^n$, for all Borel sets $S$,
$$
\lambda(T(S)) = |\det(T)| \lambda(S).
$$
Best Answer
$\def\vect{\mathbf} \def\diag{{\rm{diag}}} \def\R{\mathbb R} \def\vol{{\rm vol}} \def\sign{{\rm sign}} $
There are two ideas involved: One is that uniqueness of Lebesgue measure as a translation invariant Borel measure implies scaling invariance under linear transformations, and in particular absolute invariance under orthogonal transformations. The other is one or another multiplicative decomposition of a linear transformation. I will use the singular value decomposition.
This is contained in Rudin, Real and Complex Analysis, 3rd edition, Theorem 2.20.
Proof. For (1), note that $E \mapsto \lambda(T(E))$ is a translation invariant locally finite Borel measure. Part (2) is obvious. For part (3), it suffices to find a Borel set $S$ such that $0 < \lambda(S) < \infty$ and $U(S) = S$. But $S = \{x : ||x|| \le 1\}$ will do.
Thus Lebesgue measure is invariant under orthogonal transformations as well as under translations.
Remark: One can easily derive this from the polar decomposition and vice versa.
Proof. Write $A = W D V$, as in the Lemma, with $D = \diag(a_1, \dots, a_n)$. Then $|\det(A)| = \prod_i a_i$. On the other hand, $c_A = c_W c_D c_V = c_D$. Since $D$ applied the unit hypercube is a rectangular solid with edge lengths $a_1, \dots, a_n$, it follows that $c_A = c_D = \prod a_i = |\det(A)|$.
Proof. It suffices to consider the coordinate hyperplane perpendicular to $\vect e_n$, using translation and orthogonal invariance. Moreover, it suffices to show that the measure of any bounded subset $K$ of this coordinate hyperplane is zero. But $K$ is contained in a rectangular solid of arbitrarily small measure.
Proof. If the $v_i$ are linearly dependent then then $P$ has measure zero since $P$ is contained in a proper hyperplane, and the determinant is zero as well. Otherwise, let $A$ be the matrix $(v_1, \dots, v_n)$. Then $P$ is the the image of the unit hypercube under $A$, so $\lambda(P) = c_A = |\det(A)|$. The last statement follows from the definition of signed volume, namely $$ \vol(v_1, \dots, v_n) = \sign(\det(v_1, \dots, v_n)) \lambda(P) = \det(v_1, \dots, v_n). $$
Remark: Occasionally one sees an explanation for the scaling of Lebesgue measure or for the formula for the Lebesgue measure of a parallelepiped which invokes the change of variable formula for integration. But these explanations are circular, as the conceptual basis for the change of variable formula is the local scaling of Lebesgue measure, which depends on the global scaling of Lebesgue measure under a linear transformation.