Solved – If correlation doesn’t imply causality then what’s the value of knowing the correlation between two variables

correlationmathematical-statistics

Let's say as a business owner (or marketing or anyone who understands a scatter plot) is shown a scatter plot of two variables: number of advertisements vs number of product sales per month for the past 5 years (or another time-scale so that you have more samples. I just made this one up).

Now he/she see's the scatter plot and is told that the correlation coefficient (corr) is:

  1. 1 or
  2. 0.5 or
  3. 0.11 or
  4. 0 or
  5. -0.75 or
  6. -1

Basically any valid value for corr

Question: What does this even mean to a decision maker or any consumer of the scatter plot? What decisions can one take just based on this?

I.e.: What is the use of seeing correlation between any two variables and what can one do with that information in isolation? Is it only to see what to and not to consider for inclusion in regression analysis or is there a more practical use?

Just curious, I've always worked with this technique, but I've been told that correlation by itself is not of much use – so what "IS" the use?

Best Answer

A few thoughts:

  • The old canard about correlation not being causation is only half the story. Correlation may not be causation, but some form of association between the two variables is a necessary step along the path to showing causation, and correlation can help show that.
  • It helps point out trends. Show it to a business owner, and they may say "Yeah, that makes sense, you see Widget X and Widget Y both end up being used by a particular group of people, even though they're not really related. Or they might say "that's...odd", at which point you prompted further investigation.
  • Look at it this way. Correlation is a tool. A hammer, by itself, isn't all that useful. It certainly won't build a house all by itself. But have you ever tried to build a house without a hammer?
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