\subsection{FEATURES: }
\begin{itemize}
\item {\bf Amazon Prime:}\\ This is a big customer acquisition tool for Amazon. Once registered a customer will keep coming back to Amazon. The customer has invested $79 to subscribe to a service. His goal is to derive maximum value of the service. This results in more sales for Amazon.
\item {\bf Large Product Catalog:}\\ You can almost get everything on Amazon. (Not everything but one of the largest catalog on the Internet").
\item {\bf Frequently Bought Together:}\\ This is a feature where people are given product suggestions based on what they are interested in. The quality of suggestions ensure that only relevant product suggestions are made.
\item {\bf Search:}\\ People are not lost in the large catalog of products and are provided with good search results.
\item {\bf Product Reviews by Customers: }\\ Reviews helps people make decisions. An additional service that Amazon provides and makes it easier for customers to select a product.
\item {\bf Amazon 1 click Ordering : }\\ Conversions are crucial in the payment process. 1-click ensures there are no drop offs there.
\item {\bf Search Results: }\\ Amazon ranks high in search results for various reasons. It has many inbound links, has quality content, good product description, almost everything about the product.
\item {\bf Excellent Customer Service: }\\ Amazon is no.1 in customer service. But Will This Lead To Sustainable Loyalty?, is not sure.
\item {\bf Excellent Supply Chain:}\\ Amazon invests heavily in its Supply Chain and is considered one of the best Supply Chains in the world.
\item {\bf Market Place:}\\ I am unsure about the percentage impact on sales, but this is definitely a feature that helps increase sales.
\item {\bf Affliate Marketing:}\\ It is a commission based program. The registered user in affliate program will be given a unique code along with the site links, so if someone purchases from amazon using the link, then a commission of some percetage of the cost of the product will be credited to the registered affliate user.
\end{itemize}
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errorsmacros
Best Answer
That would be caused by the dollar sign you have in the first item. Single dollar signs are used to delimit inline math mode, i.e.
text $math$ more text
. To actually print a dollar sign, use\$
.In addition, note that
\bf
has been deprecated for nearly 25 years now, use\bfseries
or\textbf{bold text}
instead. That said though, I would consider using adescription
list for this, in which\item[Foo]
givesFoo
printed in bold. You can use the features of theenumitem
package to customize the looks, saving you the trouble of a lot of manual markup.