[Tex/LaTex] Call the current section name from within a subsection

Question

I'm within a beamer presentation (again) and trying to get a frame title to automatically print the title of the section from within a subsection. The code (with example of what I'd like to do) looks like this:

\documentclass{beamer}
\mode<presentation>
\title[Title]{Title}
\author{My Name}
\institute{Where I am}
\date{September 2013}
\begin{document}
\begin{frame}
\section{SECTION NAME}
\subsection{Subsection Name}
\begin{frame}{"SECTION NAME": Title of Frame}
Content
\end{frame}

To be clear, I'd like the "SECTION NAME" in quote marks to automatically pull the text of \section{SECTION NAME}

Thanks!

UPDATE:

Thanks to moewe, the solution was found. It comes from this article. The updated code looks like this:

\documentclass{beamer}
\usepackage{nameref}
\mode<presentation>
\title[Title]{Title}
\author{My Name}
\institute{Where I am}
\date{September 2013}
\begin{document}
\begin{frame}
\section{SECTION NAME}\label{itsname}
\subsection{Subsection Name}
\begin{frame}{\label{itsname}: Title of Frame}
Content
\end{frame}

Answer 1

An alternative is without \nameref and without intensive labeling. This is possible because the section name is called from within a subsection and thus its higher level counter is available to utilized.

 \documentclass[]{beamer}

 \makeatletter
 \newcommand\newsection[1]{%
 \section{#1}    
 \@namedef{\thesection}{#1}         
 }

 \newcommand\newsec{% 
 \@nameuse{\thesection}
 }
 \makeatother

 \mode<presentation>
 \title[Title]{Title}
 \author{My Name}
 \institute{Where I am}
 \date{September 2013}

 \begin{document}
 \begin{frame}[t]
 \maketitle
 \end{frame}
 \begin{frame}[t]
 \tableofcontents
 \end{frame}
 \begin{frame}[t]
 \newsection{SECTION NAME}
 \subsection{Subsection Name}{\newsec: Title of Frame}

 Content
 \end{frame}
 \end{document}

For cross-section call, then a label is needed. All one needs to do is to do the following minor modifications.

 \makeatletter
 \newcommand\newsection[2]{%
 \section{#1}\label{#2}
 \@namedef{#2}{#1}
 }

 \newcommand\newsec[1]{% 
 \@nameuse{#1}
 }
 \makeatother

 \newsection{SECTION NAME}{tag}
 \subsection{Subsection Name}{\newsec{tag}: Title of Frame}